SUN NETWORK IPO Offer Special Review (Sirappu Parvai)

Sun Network, India's second largest television network has power packed Fourteen TV channels, Four FM Radio Stations, Two Daily Newspapers and Four Magazines in several Indian languages. Sun Network is having highest market share in the TV media in the all south Indian states.

Mr.Kalanithi maran CMD of Sun Network is a great business man, we can easily realize this if you look at the tremendous growth of Sun network. Even though his political background helped lot, without his business strategy its not possible to attract the audience.

Sun Network is having several positive factors like having huge audience in South India, Diversified channels, FM radio and also in print media. Doing right things in right time is the strategy behind the success of this media giant. Even though its having great political support, nobody can refuse the Mr. Kalanithi maran used that in the effective way.

Sun TV is the pioneer channel which brings all the entertainment programs to south India like Ungal Choice, Nerukku Ner, Kodeeswaran and “MEGA” serials ( Sithi…). They utilized the Conditional access system extremely well to sell there set of box and they had full control of cable network in Chennai.(but TN govt took over the control proposed by special act)

Kungumam promotion offer was well known to all because the freebies cost was more than the magazine price. Recently introduced daily news paper “TAMIL murasu is also attracting more people.

Media Pollution:

Most of the private channels are creating media pollution, particularly Sun network in the South India by fully focusing entertainment like Cinema, Mega serials and game shows. They are exploiting the mass population by their media for the personal benefits like surrogate political campaign and Is it a good way considering media as a only profit making business.

Some time its really surprising some news telecast in this channel like “SIRAPPU PARVAI”(reason for my title) to show their social concern with sad background music and voice, Thousands of people belongs to local cool drinks companies losing their job because of MNC cool drinks companies, these MNC are spoiling the Indian natural resources, but the news itself sponsored by leading Multi National cool drinks company and during the tsunami attack they fully concentrated in the political issues rather than showing the real position. At the same time NDTV gave more information about the Tsunami relief activities.


Some them used to compare to compare Doordarshan with private channels and criticizing about their programs, but the fact is Doordarshan is the only channel which give society interested programs related to Indian culture, Education and Agriculture. Even the name “Pothigai” also suited by people.(like to remind so called tamil activist this is the real tamil name). So its ridiculous to compare Doordarshan with private channels. But it will be better if doordarshan improves its technology and program timings for at least to retain their existing audience.

Here is the good topic for Visu's ARATTAI ARANGAM (Really)
Is the private TV channels are – real social media or for profit making business or campaign media for their benefit or slow poison of middle class people time

But its surprising the hear information about IPO. Most of the venture capitalist approached Sun Network for because it is the high profit making channel and they refused for IPO at that times, but now they are ready for that, It shows so far they enjoyed the high “Return” now there are looking for somebody for take their “RISK